Pragmatic Play has agreed a deal with 888 Holdings, one of the world’s leading gambling and entertainment solutions providers. The former will launch its slot and live casino content on 888casino.
A Foundation for Future Collaboration
Pragmatic’s growing portfolio of live casino content will appear on 888casino for the first time. It will feature land-based favorites such as Blackjack, Roulette, and Baccarat. In addition to these, there are Pragmatic’s speed variants and a wide range of new products in the pipeline.
The integration of both live casino and slots from the Pragmatic will enhance 888’s engaging online content. Also, it will serve as an important foundation for collaboration in the future.
Additionally, 888casino has transitioned to Pragmatic Play’s native API, after previous success with the supplier’s video slot games. Players will now have direct access to Pragmatic’s impressive slots portfolio, including the recent release Pyramid King.
Pragmatic currently produces up to four new slot titles a month. The casino games developer is also delivering live casino and bingo products through its multi-vertical offering.
Both Parties Thrilled About the Integration
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, commented on the latest deal.
“888casino has a reputation as one of the most exciting operators in the market,” she stated. And they are “delighted to be able to take both our slot and live casino products live with them through direct integration.”
“We are committed to effective collaboration with leading operators in regulated territories across the globe.” Summerfield added that “this deal is another step on our journey.”
Guy Cohen, SVP of B2C at 888, thinks that the Pragmatic Play multi-product portfolio is “impressive”. And the company is “thrilled to offer their content through this direct integration.”
“Our partnership with Pragmatic is another boost to the wealth of content available on 888casino,” he said.
They are “particularly excited to further strengthen the live casino experience on offer for our players.”
