Playtech has announced its partnership with MeridianBet, B2B sports betting service provider with a strong presence in Europe.
Stretching to the Balkan Region
The new agreement will see Playtech Casino content offered across all Meridianbet’s online offering.
The deal builds on the strong presence that Meridianbet has in various countries. This includes countries like Serbia, and Bosnia and Herzegovina. As a result, it will boost their reputation as a well-known and trusted operator in these markets.
Milan Djurmez, Head of Online Casino at Meridianbet is delighted to expand their game offering with Playtech. He added that this link-up will “bring its industry leading content to our wide-ranging audiences.”
“We look forward to developing this partnership further as we continue to grow our content offering,” he further commented.
Delivering Content to New Markets
Meridianbet’s customers will now be able to enjoy Playtech’s industry leading Casino suite. This covers the access to Playtech’s extensive offering of branded content such as Justice League and the Sporting Legends Suite. Besides these, the deal also entails its selection of table and live casino games.
“We are delighted that Meridianbet has chosen to partner with Playtech,” said James Frendo, Casino Director at Playtech.
“Our scale and distribution is a powerful offering for potential partners,” he stated. According to him, this is a great example of their commitment. Therefore, they strive to “partner with the right companies to bring great content to new and growing markets.”
The news comes after Playtech launched new casino games into different markets. The gaming technology and services provider has produced Sette e Mezzo. This is one of Italy’s most popular card games. Playtech was the first one to develop a Live version of this game.
Moreover, the provider went live with three live tables. Soho All Bets Blackjack, Soho Baccarat and Quantum Slingshot live tables are now live from Playtech’s Romanian studio.
