Evolution Gaming has agreed a partnership deal with Endemol Shine Gaming to launch a title based on a hit game show Deal or No Deal.
The deal comes right after Evolution announced its 30% revenue growth in the first quarter of 2018.
Eagerly Anticipated Addition
The new title is expected to come out in 2019, with the deal covering European and North American market.
Being a leader on the market, Evolution is a perfect pick to bring the first merging of TV and gaming entertainment to a live audience. Evolution will develop this brand-new game and will have the option to extend its Deal or No Deal provisions with Blackjack and Roulette games in the future.
This collaboration is the very start for Endemol Shine’s new life in the waters of live casino. Mark Woollard, commercial director at Endemol Shine Gaming, expressed their satisfaction with the deal.
“We are always looking at ways to diversify the Endemol Shine Gaming portfolio and the Deal or No Deal format lends itself perfectly to the live casino setting.”
Being a part of Endemol Shine Group, a global content powerhouse, Endemol Shine Gaming distributes a diverse portfolio of games all over the world. Some of the most popular titles are those based on Endemol Shine Group formats, including The Million Pound Drop, The Money Drop and Big Brother. They also offer some third-party projects like Dumb and Dumber and Austin Powers.
Game Show Products’ Growing Popularity
Evolution Gaming is a company that always pushes boundaries and explores new ways for innovation and growth. They have started introducing game show style games in the last year and they’ve proven to be quite the success. Todd Haushalter, Chief Product Officer at Evolution explained the need for such format.
“We all love watching game shows and why shouldn’t you be able to play along at home for real money? We are going to make this possible and we could not be more excited to bring this to online gaming.”